Many roofing companies look at door-knocking as an obsolete strategy in 2022. However, at Roofing Webmasters, our position is that door-knocking is a helpful marketing strategy that contributes to other promotional efforts.
In today’s Roofing SEO Podcast, Nolen and Jason discuss the benefits of the door to door sales for roofing companies, along with the best door-to-door marketing tips and strategies to maximize your sales.
Creating a Brand
Creating a brand is the most beneficial thing for your roofing company. However, no single marketing action can accomplish this goal. Roofers that approach every marketing angle, from SEO to yard signs, will have the most powerful brand.
Door knocking is part of this series of tasks that helps you strengthen your brand. If your roofing company has a robust online presence, people are more likely to answer the door and are more likely to speak to you in person. Things have changed in recent years with COVID, so homeowners will be picky about who they answer the door for.
Door knocking is more expensive than organic search traffic, but Google Ads, Facebook Ads, and every other marketing strategy you can think of in 2022. Organic SEO is the most inexpensive form of marketing, but that doesn’t mean it’s the only type of promotion you should pursue.
The Benefits of Door-Knocking
Door knocking presents several benefits to roofers. For starters, door-to-door sales allow roofing companies to introduce their brands on a more personal level.
In addition, the in-person interactions can lead to online benefits, including mentions on the popular neighborhood community platform Nextdoor. Let’s take a look at some of the primary door knocking benefits:
By knocking on doors, you can expand your brand to new locations. Even if you only get one sale, you can ask to put a yard sign on the home, further enhancing your reputation.
Even roofers without an online presence can benefit from door-knocking on a digital scale. Homeowners may mention your company on platforms like Nextdoor when they meet you in person.
While digital marketing is a great way to generate leads, a personal networking venture can capture parts of the market that are unattainable digitally. You can’t replace human interaction, even in 2022.
If you are unfamiliar with holistic promotion, door knocking will help you learn its power. In addition, roofers with an online presence through SEO, Google Business Profile, and Google Ads will notice these ventures have even better results when combined with door-knocking.
Even introverted roofing owners who ultimately decide that door-knocking is not their strong suit can benefit from trying the method for a while. Going out and knocking on doors yourself will learn more about customers’ needs and how you can manage the people you delegate to this task in the future.
The Bottom Line for Roofing Door Knocking
If you learn nothing else from this podcast, learn that door-to-door roofing sales still work in 2022 and can help your digital marketing. Of course, door knocking is not for everyone, but you can delegate these tasks to others in your company. Keep in mind that you must consider the local municipalities as they relate to door knocking to avoid legal issues.
City pages do work for roofing company SEO in 2022. Roofers can rank in various areas by publishing local landing pages for each city. At Roofing Webmasters, we’ve utilized this strategy for our clients for over a decade. We even once published city pages for the entire state of Texas. As a result, the client ranked #1 for 90% of city-related queries on foam roofing.
In today’s Roofing SEO Podcast, Nolen and Jason discuss the evolution of city pages, how Google indexes them in 2022, and how you can maximize their performance to generate more local roofing leads.
How Many City Pages Can Roofers Publish?
Five years ago, most roofing companies could publish unlimited city pages and rank for all of them on Google search results. However, as Google’s algorithm has grown more sophisticated, other factors dictate how many city pages a roofing website can publish.
20 City Pages
For a typical roofing website, we now recommend about 20 city pages. But, again, the key is providing a helpful website with a good user experience. For example, if a roofer has only ten service pages and thousands of city pages, the site might appear to have spam-like tendencies and get filtered on SERPs.
50-60 City Pages
Some websites can still publish 50-60 local landing pages and index them all. Google will consider your authority, tenure, and overall website value to determine whether or not your city pages index. Of course, the city pages’ quality also plays a role in whether they can rank.
100+ City Pages
When you surpass 100 city pages, you have to be very careful with your site’s overall quality. People in the SEO industry generally fear a duplicate content penalty, but that’s not proven to exist. The real problem with publishing 100+ similar location pages is decreased content value. It’s not about duplication; it’s about depreciation and negative user experience.
1,000+ City Pages
We mentioned that one of our clients had location pages for every city in Texas. That’s more than 1,000 city pages, including towns and municipals. While this strategy is complicated to implement in 2022, it may work under particular circumstances. We discuss the factors that help you rank for many city pages throughout the podcast.
Factors That Influence Location Page Value
The more valuable your location page is, the more you can index on your website. However, keep in mind that in Google’s eyes, value comes from a variety of factors, some of which expand beyond the individual location page. Below, we outline several factors that influence city page value.
Like most SEO strategies, location pages work best with websites with authority. You can measure authority with 3rd party metrics like Moz Domain Authority, Majestic Trust Flow, and AHRefs Domain Rating. None of these metrics come from Google but are based on Google’s presumed formula for assigning website authority.
The quality of your content, not just on the location pages but overall, will influence how many pages you can publish. For example, a roofing company with 20+ unique service pages can typically rank for more locations. If you establish your website as one that provides value to Google searchers, you have more leeway when publishing new pages.
Our foam roofing client is an excellent example of uniqueness which gives you a lot more latitude to publish hundreds and even thousands of city pages. Because Google’s index lacks pages specializing in foam roofing in cities across the U.S., it will be more interested in your pages. Unique services like foam roofing are more scarce than general roof repair.
DataPins is a local SEO tool that allows roofing contractors to pin their jobs using the DataPins web app on their mobile devices. Roofers can take up to six job pictures and tag the city and service. As a result, you validate your city pages with a digital hand raise and geo-coordinates every time you complete a job.
As almost all of your competitors’ city pages sit in the index untouched, your city pages continuously add new and unique content, strengthening their overall value. Furthermore, your pin captions which may mention things like GAF shingles, also appear on the city pages, producing exclusive long-term keywords that no competitor has ever mentioned.
Roofing companies that succeed with search engine optimization share qualities that make them good SEO clients. Although no two clients are the same, behaviors that lead to success are shared. When the relationship between the roofer and the marketing agency is mutually respectable, the best results occur.
On today’s roofing SEO podcast, Nolen and Jason discuss the best roofing SEO clients.
Direct Participation in Marketing
The best SEO clients choose the marketing agency themselves rather than delegating it to another person, like a marketing manager. Often, a marketing manager doesn’t know much about marketing, but the owner delegates the marketing tasks to save time for their business.
The roofers that succeed online take ownership of their marketing endeavors by choosing their agency. Don’t delegate marketing decisions to a so-called marketing manager and instead work with experts in the field. The success in the short-term and long-term will quell any time investment.
Respect for Expertise
The most successful clients trust that the marketing agency is an expert in marketing and knows more about SEO than they do. While input about marketing-related tasks is expected and encouraged, a false belief that you know more than the expert is counter-productive.
Roofing owners that respect marketing expertise work with marketers rather than giving them orders. Remember, you should only hire a marketing agency if you believe they will deliver results. But after hiring them, you have to trust that their process works based on their expertise.
Brand Building and Development
The top SEO clients see their roofing company as a brand and continually invest in brand building and development. SEO and branding are related, so the more you brand your company, the higher you rank on Google. SEO can take your brand to the next level and capitalize on its branding.
In contrast, roofers that ignore their brand and expect SEO to produce magical results will ultimately fail in their marketing endeavors. The problem with these clients is that it doesn’t matter which marketing agency or techniques they implement because they ignore their brand.
Future and Long-Term Oriented
The most successful clients view their marketing investment as a long-term proposition rather than a short-term manipulation. Although most roofers see short-term SEO results, treating organic traffic like PPC defeats its primary function. SEO is a long-term play and must be treated as such.
Roofers who treat Google like the gig economy will never produce the best possible results. In contrast, roofing companies that understand the value of long-term rankings on Google Search and Google Maps will dominate for years and decades. So it really comes down to a mentality.
The Bottom Line for Roofing Company SEO Clients
The attributes listed above are not criteria for SEO clients but qualities that often lead to successful campaigns. It’s not about pleasing your SEO agency since the burden remains on them to deliver results. However, if you truly want results in 2022, you should consider these factors.
Roofing Webmasters’ clients almost always meet these standards, which is why we are considered the top SEO agency for roofing companies. We are honored to work with great roofers who are invested in their brand and company. Check out our SEO services to learn more and sign up.
As a roofing company, you’ve probably invested in roofing SEO services at one time or another. Unfortunately, the stark reality is that most SEO companies fail to provide fair value to consumers. As a result, over 70% of businesses are unhappy with their SEO provider.
What if there was a way roofers could perform SEO themselves?
It’s called DIY Roofing SEO, and you can DO IT YOURSELF.
You can learn the skills you need here: Learn Roofing SEO Today!
How should roofing companies decide whether or not to try SEO themselves? There are a couple of questions you should ask and answer.
What is your SEO budget?
Have you had success with SEO services in the past?
Do you have some extra time throughout the workweek?
Do you have employees that can take on more responsibility?
Are you in a highly competitive local market?
Do you primarily target a specialty service? (commercial roofing, tile roofing, metal roofing, etc.)
Can Roofers Do SEO for Free?
Yes. Roofers can perform SEO without expense as long as they have the skills to do the job. But, of course, you must consider extra fees like web hosting and domain name registration, which are integral to an SEO strategy. However, roofing contractors can perform SEO itself for free.
SEO itself is free if you acquire the skillset
Consider other fees like web hosting and domain name registration
SEO agencies often use 3rd party tools, which require a monthly fee
Pros and Cons of DIY SEO for Roofers
Like anything else, DIY optimization comes with benefits and downsides. The most significant advantage is saving money, as learning SEO is much less expensive than paying for monthly services. The most obvious downside is a time investment, as you will add a set of tasks to your weekly schedule. Take a look at the complete comparison below:
Save Thousands of Dollars Per Month
Gain Greater Control of Marketing
Learn About Critical Aspects of Your Operation
Significant Time Investment
Fewer SEO Resources (Tools, Employees, Etc.)
Lack of In-House Data for Comparison
What Roofers Need for DIY SEO
If you choose DIY search engine optimization for your roofing company, you will need outside resources, just like an agency does. Most roofing SEO agencies use keyword research tools like SEMRush, Moz, and Ahrefs, along with WordPress plugins like DataPins. Of course, you will also need a content writer or an AI content generation software like Jarvis. AI.
In summary, you will need:
Keyword Research Tool
As a DIY optimizer, you won’t need 3rd party reporting software since you can track your results with a free tool like Google Analytics and Google Search Console. In addition, you won’t have to email yourself a monthly report since you already know how your website is performing internally. As a result, you can save hundreds of dollars per month by not paying for reporting software.
What About DIY Roofing Web Design?
SEO and web design go hand in hand, so DIY web design compliments DIY SEO. You can use a roofing website builder like DataPins, Duda, or WordPress Block Editor to construct your design. You can also download a roofing company WordPress theme to make your site look professional out-of-the-box.
The reality is you don’t need to be a professional web designer to publish a professional-looking website. Most website builders are advanced in 2022 and require zero HTML or CSS skills. Some WordPress themes cost money, so you should consider your budget when choosing the best theme. Overall, DIY website design is pretty straightforward for roofers.
Learning Legitimate SEO for Roofing Companies
The success of DIY SEO is dependent on where you acquire SEO skills. Of course, there’s a wealth of free material available online via YouTube, Google, and various websites. However, the SEO industry is ripe with misinformation and sensationalism to deceive novice practitioners.
Luckily, you can learn legitimate SEO from an active roofing SEO agency in 2022. Nolen Walker teaches SEO for roofing contractors with his complete blueprint to rank thousands of actual roofing companies on page one of Google. No other resource can compete with this blueprint.
Most Important SEO Skills for Roofing Businesses
You can learn as many or as few SEO skills as you choose, but a few of them are more important than the others. Because Google changes its algorithm multiple times per day, the quest for SEO knowledge never ceases. Still, ranking on page one only requires the following skills.
Content Writing: Understanding how to organize and publish content in WordPress or another content management system
Keyword Research: Understanding how to evaluate and prioritize keywords
Link Building: Understanding how to acquire and distribute link equity internally and externally
Local SEO: Understanding how to rank with Google Business Profile in the Local Map 3-Pack
On-Page SEO: Understanding where to insert keywords within your page or post
SEO Analysis: Understanding how to track and analyze SEO data through Analytics and Search Console
Technical SEO: Understanding how to make Google crawl and index your website correctly.
Can I Really Do Roofer SEO By Myself?
With our Roofing SEO Academy, you can get the job done. By learning the blueprint from a real roofing marketing agency, you can apply concepts, processes, and standard operating procedures to put your roofing company on the first page of Google.
Best of all, you can enroll in the academy for $297 per month, which saves you about a thousand dollars per month in SEO expenses. Furthermore, once you acquire enough knowledge to rank your pages consistently, you can cancel your membership and continue to reap the rewards of your skills.
Why You Should Stay in Roofing SEO School Long-Term
You might think about signing up for one month and then canceling, which is certainly within your rights. However, the more intelligent decision is to build up your skills consistently throughout the years. The Roofing SEO Academy produces new content regularly, giving students a consistent wealth of information to keep pace with Google’s latest updates.
Another advantage to long-term enrollment is earning an SEO certificate and contributing to an SEO community of roofing professionals. In addition, you can share pain points with others in your industry, most of which will not be direct competitors in your market. Sharing insights with actual contractors is nicer than screaming at some web guy over the phone.
A good roofing company review includes details about the services provided and the behavior of the contractors. Be sure to highlight which factors influenced your rating, be it favorable or unflattering. Also, feel free to offer suggestions for improvements.
Table of Contents
Tips for Writing Roofing Contractor Reviews
Writing a roofing company review is not rocket science. However, you should follow a few tips when crafting your feedback online. The most important thing is to keep your comments civil and avoid resorting to personal attacks, threats, or disparaging remarks. See the tips here:
Provide Detail and Context
Writing one or two-word reviews does not violate most platforms’ guidelines; however, it does little to help prospective customers understand your experience.
Instead, consider including specific details about your experience, including the context of the roofing services provided. Details help other consumers determine whether or not the company is right for them.
Avoid Revealing Private Information
As a public reviewer, you want to remain largely anonymous and extend that courtesy to the contractors who performed the services. But, of course, you are addressing a specific company, so that information is fair game.
However, refrain from revealing personal addresses of yourself or your contractor. Also, don’t include your neighborhood as others may feel uncomfortable with that information becoming visible on Google or elsewhere.
Ensure You Have The Correct Roofing Company
Roofing companies often have similar names, and you might confuse one roofer with another online. Before providing feedback, whether positive or negative, ensure you are addressing the correct business.
Many contractors will send a direct link to your phone or computer, making it easy to leave a review on the right business profile. The worst-case scenario for a contractor is performing an excellent service and seeing a rival get the benefit.
Proofread Your Feedback
Don’t press send until you proofread your review, as a typo can reflect poorly on your feedback. Also, keep in mind that many review platforms allow you to edit reviews after submission, so you can go back and correct mistakes later.
Still, it’s always best to get things right the first time. If you leave a critical review, you might find yourself typing fast and angrily. So be sure to take a deep breath and re-read your feedback before submitting it publically.
Mention Specific Keywords
Include keywords in your online review if you really want to help a roofing company expand its online presence. For example, Google Business Profile pulls keywords from customer reviews when ranking local roofers within the Google Maps 3-Pack.
So if you felt the contractor performed excellent services, you can help them significantly by mentioning specific services like tile roof repair or metal roof installation.
Best Platform to Write Roofing Contractor Testimonials
As a customer, you might wonder which review platform benefits roofing companies the most. Google reviews are the most valuable for search engine optimization, and they also help increase conversions from Google Maps. Still, a diverse review portfolio helps legitimize a business overall.
As we mentioned, Google is the most valuable review platform for contractors. Users see how many reviews a company has when searching for their brand name on the search engine. In addition, Google reviews help boost Local Map-Pack rankings for roofing businesses.
Because of its popularity, Facebook Recommendations hold significant influence over consumers. As a result, you can benefit a roofing company by leaving a positive Facebook recommendation. Aside from Google Business Profile, Facebook usually is one of the first search results people see when searching for a roofing company’s brand name.
Yelp still holds considerable weight in the eyes of consumers and helps shape a roofing company’s reputation. Like Google and Facebook, Yelp business profiles often appear on the first search results page for a specific company name. As a result, leaving a positive Yelp review will almost always benefit the business.
At Roofing Webmasters, publishing high-quality roofing websites is what we do. Still, contractors want to know about website builders, what they are, and how they can help increase online presence.
As a result, The Webmasters produced a website builder for our clients, called DataPins. But before we delve into what DataPins can do for local roofing websites, you should first understand website builders, in general.
What is a Roofing Website Builder?
A roofing website builder is a program or platform that enables you to manually create a professional-looking website without coding experience. Many site builders have grown in popularity as business owners take on digital marketing tasks on their own rather than paying for professional roofing website design.
Best Website Builder for a Roofing Company
Roofing Webmasters with DataPins is the top website builder for roofing companies in 2022. DataPins allows roofing contractors to auto-publish completed jobs onto relevant city and service pages. Performing your regular work results in thousands of optimized web pages for local roofers.
Other Website Builders for Roofing Businesses
Although Roofing Webmasters is the clear-cut #1 website builder for roofing business globally, other options exist for contractors looking to perform DIY website design in 2022. You can see a complete list below:
WordPress powers nearly half of all active websites, making it the most popular website design platform. However, WordPress.org differs from WordPress.com in that it serves as a DIY website builder.
WordPress.com is self-hosted, while WordPress.org is a content management system with open source design capabilities. Using the CMS typically requires professional design assistance or at least a WordPress theme.
Still, the CMS also plugs in with compatible 3rd-party website builders like Elementor. Plugins alone make WordPress CMS one of the best platforms to build a roofing company website in 2022.
Conversely, WordPress.com does not require a separate hosting account, and the interface is a simple drag and drop. Despite its ease of use, WordPress.com has more limitations than its CMS counterpart.
Consider that many top global websites use WordPress CMS, including Microsoft and WhiteHouse.gov. Local contractors can’t go wrong by choosing WordPress to publish their business websites.
You have probably seen commercials for Wix, a well-known website builder that relies on cloud hosting. Wix is one of the most simple builders available to roofing contractors in 2022. Nearly 2% of all websites use Wix.
A primary Wix benefit is its complete hosting which precludes roofers from purchasing a different hosting plan. In addition, Wix provides several hundred template options for businesses to select for their new website.
Like WordPress plugins, Wix provides app options, both free and paid, that help enhance your site template. Some come from 3rd party developers, while others come directly from Wix developers.
Wix provides a cost-free plan for frugal contractors that limits both storage and bandwidth. Still, the free program gives companies a risk-free look at what the platform can do for an online presence. In addition, free users can easily upgrade their plans to unlock more advanced features.
One of the significant downsides to Wix comes if you decide to leave the platform for WordPress or another website builder. Moving a Wix website is a massive pain. Most webmasters end up redesigning their entire website rather than going through the trouble.
Like Wix, Squarespace is a user-friendly website builder that allows roofers to craft a professional-looking design in mere minutes. Though it lacks the advanced customization tools of WordPress, it provides ease of use. About 1.8% of all websites use Squarespace.
Squarespace comes with world-renowned hosting that allows roofing companies to focus on publishing content and increasing conversion rates. In addition, the platform offers a wide variety of template designs, including the option to use multiple templates at once.
Squarespace makes content editing simple by providing editable templates. Users can point their mouse anywhere on the template and begin typing their content. Users can also drag elements anywhere on the page.
One major downside to Squarespace is its lack of integrations. Unlike WordPress, which offers the ability to connect with a whole host of third-party enhancements, Squarespace relies heavily on its own framework.
The good news is that roofing companies can claim a Squarespace website for as little as $12 per month, with the option to upgrade plans for more advanced features.
Weebly is a highly-regarded website builder for roof contractors and offers many designs, templates, and functionalities. As a result, the everyday internet user can easily design a professional-looking roofing website with zero coding experience.
Like Wix and Squarespace, Weebly is fully hosted, meaning roofers won’t need to invest in a hosting account from a 3rd-party provider. In addition, it comes with an excellent selection of templates so contractors can mess around.
For example, Weebly features built-in contact forms, sliders, and photo galleries, allowing for easy feature enhancement for DIY roofing contractors. Beginners will find Weebly especially easy to use in 2022.
Weebly offers a basic free plan which users can upgrade at any time. However, keep in mind that free plans automatically show ads for Square on your website, which can deter some roofing companies from going cost-free.
Duda stands out from most other website builders in that it is fully white-label. Its features also focus on SEO-friendly strategies to empower DIY website designers to produce a high-ranking roofing company website.
Duda comes with AWS hosting with its paid plans which range from $14 to $44 depending on how many websites you need. For example, as a roofing company, you probably only need one site, in which case you can pay $14 per month.
Duda provides many high-quality features, including custom widgets that you can drag and drop throughout your website. Like Weebly, Duda offers custom contact forms and click-to-call buttons to increase conversions.
Editing content on Duda is more complex than on WordPress, though it’s still relatively simple. However, you will need to add a separate block for images, making pasting content from another file a bit of a pain.
Still, Duda is a great option for local roofers looking to publish a website online. In addition, DIY website designers will find the drag and drop functionality useful and easily insert contact options to increase leads and customers.
Website Builder FAQ
As a local contractor, you probably have many questions about website builders and their proper use. The good news is that Roofing Webmasters has decades-worth of experience producing roofing websites that rank. Below are some of the most frequently asked website builder questions.
Do Website Builders Limit SEO?
Some website builders limit SEO potential while others enhance it. For example, Roofing Webmasters with DataPins or WordPress virtually guarantees a strong SEO presence. However, Weebly and Wix both present SEO limitations.
Do Professional Web Designers Use Website Builders?
Most professional designers use WordPress CMS as the framework of their websites. Still, professional coding skill and knowledge is required to produce custom WordPress websites, templates, and themes for roofers.
Are Website Builder Templates Penalized for SEO?
Google publically states that templates and themes are not subject to penalties like duplicate content. Therefore, people who suggest that website builders are duplicate content are misinformed or intentionally trying to disparage the use of website builders.
Are Website Builders Cheaper Than Professional Services?
Website builders cost less than professional web design services in almost every case. However, some amateur designers will create websites for free. Still, your ultimate investment should depend on your businesses’ current position and available resources for marketing.
Do I Need a Domain Name for My Website Builder?
Many website builders provide free subdomains, but every roofing company should purchase an exclusive domain name. Subdomains, like roofcompany.weebly.com, severely limit search engine optimization. Therefore, owning your own domain name is critical to your online marketing.
With a commercial roofing logo, you really need to convey a sense of professionalism and capability. Such traits can be challenging to obtain via text and imagery, but they can be achieved.
At Roofing Webmasters, we have seen more than our fair share of commercial roofing company logos, so we speak from experience after working first-hand with these companies.
Whether you are a new commercial roofing business owner or considering a rebrand for your existing business, you can benefit from learning the tenants of a solid commercial roofing company logo.
In the following post, Roofing Webmasters outlines design elements that make great commercial roofing company logos and help your company generate commercial roofing leads.
We will also provide tips for coming up with your own logo design.
Elements of a Solid Commercial Roofing Logo
Established commercial roofing companies share common design elements in their logos. A simple search of commercial roofing contractors in your area showcases a common thread between their logo designs.
We know this first-hand because we help design logos for commercial roofers throughout the United States. Some of the essential elements include:
It’s best to stick to easy-to-read fonts that won’t make people need to pull out their reading glasses to decipher. If they can’t pronounce the name from font problems, you have failed to create your logo.
Ensure the font isn’t too busy and that the text is nice and clear – unobstructed by flashy design elements. Remember, you aren’t trying to go over the top but are instead attempting to build credibility.
Consider the natural geography and terrain of the area(s) that you operate in. If you have trouble thinking of images to include in your logo, try incorporating some of these natural elements.
For instance, if you operate in Arizona, consider adding cacti to your logo. If you work in a metropolitan area, consider using a simple skyline for your logo.
Using imagery that calls to mind what the area is known for can help you connect current and potential customers. It also shows that you are invested in the area which local businesses tend to gravitate towards.
Simple Color Schemes
It’s best to stick with 1-3 primary colors for your logo. We have already talked about avoiding unprofessional colors, but you should also avoid using too many colors.
The best commercial roofing logos use a couple of colors that play off of each other very well. Toy around with a couple of different color schemes until you find one that catches the eye without coming off too hectic.
Think of your logo as sports uniforms. Which teams typically have the most memorable uniforms? It’s the ones with simple color schemes.
Think about some of the keywords in your company name. They may give you a clue about what kind of imagery or design you can use in your logo.
For example, if your company name includes words like peak, pinnacle, or apex, these words bring lofty heights to mind. So maybe incorporating a simple image of a rooftop or mountain would be a good design element.
You’re not looking to create a work of art with your visuals but instead to establish a consistent theme that instills credibility and trust in your commercial roofing company.
What to Avoid When Creating a Commercial Roofing Logo
Just like most people can spot a high-quality logo, many can identify a bad one. But, unfortunately, these logotypes also share common traits.
So, No matter what you are considering as your commercial roofing logo, at the very least, make sure to avoid:
The goal of your commercial roofing logo should be to convey professionalism. Unfortunately, one of the quickest ways to turn off potential customers is to hand them a company card with flashy colors.
Make sure your logo is devoid of playful, child-like colors such as pinks, bright greens, and neon oranges. Remember, you aren’t selling services to children and should target your adult demographic.
You don’t necessarily have to use your full company name in your logo. If your company name is long, consider trimming it down for your logo or initializing it.
Trying to fit a long business name into a logo is usually a bad idea. It plays too busy and makes it harder for the image to stick in the customer’s mind – which should be the goal for your logo.
While you are considering your logo, you may come across online services that offer logo templates. However, some of these platforms require you to pay for a royalty-free version, so be careful not to simply copy and paste.
You may be tempted to use one of these templates to generate your own logo. However, consider that there are probably hundreds of commercial roofing contractors using the same templates.
If you really want your logo to stand out – using a template is counter-productive. Your consumers may not notice templates consciously, but their similarities may dissuade them on a subconscious level.
Bonus Commercial Roofing Logo Design Tips
If you are still feeling overwhelmed by the process of coming up with a commercial roofing logo design, don’t worry. The fact is that most commercial roofing business owners aren’t graphic designers.
Here are some additional tips to help you get the logo of your dreams:
Hire a Logo Designer
Hiring a professional graphic designer may be the best way to create a good logo. Even if you already have ideas, working with a private designer lets you convey those ideas to someone who can translate them.
Produce a Rough Sketch
Before you hire a designer, it can be constructive to sit down with a pencil and pad and start roughing out some of your ideas for a logo. You don’t have to be an accomplished artist to come up with a basic design theme.
Once you start doing some rough sketches, you will probably see some things that do and don’t work. You may even get inspired with themes or concepts you had not previously considered.
It never hurts to workshop ideas with friends and family. They may provide valuable input and perspectives that you hadn’t considered. Also, if you have friends in other industries, run your ideas by them.
It never hurts to examine the logos of the best roofing companies in your area (or outside your location) and see what they are doing right. But, of course, you never want to plagiarize or even come close.
Still, taking a look at the logos of other companies may be just what you need to spark some ideas of your own. Furthermore, it’s critical to not reinvent the wheel. Your logo design should fit in with other roofers.
SEO strategies for roofers often overlap with those of home builders. For this reason, Roofing Webmasters is the ideal agency to publish the digital marketing guide for home builders.
What is Home Builder Digital Marketing?
Digital marketing is the promotion of home builder companies through the internet or other digital platforms. Common examples of digital marketing include SEO, content marketing, and social media advertising.
Digital Marketing Strategies for Home Builders
For home builders, finding good information about digital marketing is challenging. Most articles talk about roofing marketing or marketing for construction. However, home builders require a unique and custom digital marketing plan.
Search Engine Optimization
SEO is the most appealing long-term marketing strategy for home builders. The process involves optimizing website pages for specific keywords and generating organic traffic through Google and other search engines.
Some contractors dislike SEO because it takes months to work. However, established brands can often expedite the process with proper optimization techniques. Unfortunately, newer companies will have to start from scratch.
Keywords are terms users search for on Google and other platforms. Tools like MOZ and SEMRush measure search volume to gauge how frequently users search for specific words and phrases.
The goal is to rank your website for relevant terms so that users will find your company and submit their contact information. With this in mind, it is critical to understand the intent of keywords, such as informational, transactional, and navigational.
Local SEO is a subcategory of search engine optimization but focuses strictly on local search results. The local algorithm looks at different factors like proximity, relevance, and prominence.
Your Google Business Profile is a great way to rank locally as it represents your business within Google’s directory. In addition, local users may see your profile within the Local Map 3-Pack or Google Maps.
Content Marketing / Blogging
Creating valuable content can help you reach more potential clients. One of the best mediums to publish content is your website’s blog. Use keyword research (which we outlined earlier) to find informational queries that are worth writing about.
You can market them through various platforms like social media and email as you produce high-quality blog posts. Don’t limit yourself strictly to text content, as videos, podcasts, and e-books are all alternatives.
Analytics / Reporting
To evaluate your digital marketing campaign, you must measure it through analytics. Use Google Analytics and Google Search Console to track your website performance over time. Installing GA code is easy, especially with a WordPress plugin.
You can measure performance in various ways as long as you properly track user behavior. For instance, you can set goals on Google Analytics and compare traffic by month, year, and season. The more data you accumulate, the better you can understand potential improvement areas.
Links are a prominent SEO ranking factor and remain critical to producing good results. Search engines measures links from external websites as well as links from one page to another internal page.
Homebuilder websites should build links with the user in mind to help them quickly navigate the website. Acquiring inbound links from 3rd party websites is helpful as long as that site has good authority and credibility.
A good website is critical to home builders’ digital marketing efforts. Fast speed, clean navigation, and responsive web design across devices all help you gain new customers. In addition, all of your other actions, like SEO and email marketing, rely on a solid website.
Aside from providing a good user experience, a home builder website should convert as many visitors as possible. This is best achieved through CTA buttons or calls to action. A contact form and click-to-call button are both examples of CTAs.
Social Media Advertising & Marketing
Many of your target consumers spend their time on social media platforms making these channels ideal for marketing and advertising. In addition, most social networks provide targeted ad campaigns to reach users.
Facebook has over 2 billion active users making it a goldmine for advertisers. The first step is creating a Facebook Business Page so users can follow and interact with your business.
Next, you can start running paid ads that target potential customers. Facebook Ads are great for capturing leads at every point in their buying journey. Finally, you can set a budget to optimize your ad spend with Facebook.
Facebook owns Instagram, which grows in popularity each year. IG has over 800 million active users who engage with friends and businesses. Creating an Instagram business account is easy and provides real-time analytics.
You can target IG users through your Facebook Ads manager to reach a broader audience. One of the best ways to get users on IG is through Instagram stories, short videos of your business that disappear after 24 hours.
YouTube is an ideal social platform for home builders because you can showcase your projects in video form. People are constantly looking for videos about new home construction, so you can maximize the platform.
One advantage of YouTube is its feature that allows web admins to embed videos onto their website. This way, home building companies get the best of both worlds by publishing a video to their channel and web page.
We touched on social media ads earlier in the post. Still, other forms of online advertising also contribute to digital marketing for home builders. For example, Google Ads is one of the most popular platforms to reach users digitally.
Unlike SEO, paid advertising works instantly, but it also costs money. Therefore, understanding which terms to target and set your budget for maximum benefit is key to a successful digital advertising campaign.
Pay Per Click
PPC is the most popular paid advertising method, and it requires advertisers to pay each time a user clicks on their ad. For new home building companies, PPC is very popular since it works instantly.
Despite its ease of use, PPC is not the best long-term digital marketing strategy. SEO produces superior leads for less money over time. However, PPC helps supplement traffic while the SEO process matures.
Google Ads (formerly AdWords) are the most common form of PPC ads. Google makes it simple to target keywords using Google’s Keyword Planner. Advertisers can also choose locations and target audiences.
How expensive a keyword is per click is known as cost per click or CPC. The most competitive keywords naturally have the highest CPCs as most home-building businesses vie for the same clicks.
Defining Your Audience
To maximize your digital marketing campaign, you must narrowly define your audience. First, think about who your ideal customer is and what their needs are in 2022.
In some circles, the ideal consumer is called a buyer persona. For example, consider a scenario where you promote condos to people aged 25-32. This age group appreciates nightlife, restaurants, and shopping.
Once you identify your buyer persona, it becomes easier to craft a marketing campaign around their needs. In this case, you’ll want a campaign that exudes modernism, excitement, and innovation.
Email marketing is an effective promotional strategy for home builders. While you may not love the idea of flooding people’s inboxes, an intelligent email campaign can work wonders for your business.
The key is building a legitimate list of email subscribers, which you can do by exchanging value on your website. For example, offer a free PDF of your home construction highlights on your website. Use software like AWeber to create email lists and Thrive Leads to create opt-in forms.
Once you establish a list, you can begin to send automated campaigns to subscribers. Make sure to segment your list so that people get the most relevant emails possible based on their needs and interests.
Digital Marketing Tools for Home Builders
Nobody expects your company to utilize every strategy on the list. However, to implement several of them, you will need the help of some digital marketing tools. Many of these tools help you reach your marketing goals more efficiently, and some even provide new opportunities altogether.
DataPins is an excellent digital marketing tool for home builders. It allows companies to drop a pin each time they construct a new home. In addition, these pins get published on eh corresponding web page, serving as user-generated content and social proof.
Best of all, the DataPins tool segments pins by location and attaches schema code so that Google recognizes the latitude and longitude. What is a better way there to rank for home building services in multiple cities?
MOZ Keyword Explorer
Moz Keyword Explorer is a great way to find keyword opportunities for your home-building website. In addition, you can find keywords for service pages and blog posts, which can help you reach customers and new leads.
Keyword Explorer segments keywords by search volume, difficulty, and priority. Additionally, users can monitor which keywords competitor websites rank for, so they can close the gap between that website and their own site.
Majestic Backlink Checker
Majestic is an excellent tool to measure your website’s backlink portfolio along with those of competitors. If you notice a top competitor getting links from a high-quality website, see if you can network with that website as well.
Majestic also allows users to measure link equity on the page and domain level. For instance, you can see which links are pointing to your domain and which links are pointing to specific pages on your website. These metrics help you improve your content to earn more links.
AWeber represents one of the best email marketing tools on the market. With AWeber, home builder companies can create lists based on various segments. In addition, users can design email campaigns and enhance visuals using Canva.
AWeber tracks your email campaigns to know which subscribers are engaged and which ones are lagging in their response. These metrics help you improve your email content to better reach new subscribers.
Ranking on Google search results is more straightforward than some make it out to be in 2022. The most essential task is identifying keywords to target with your content. By utilizing the best keyword tools for roofers, you can create an SEO plan that’s easy to execute.
Of course, understanding which keywords are worth targeting is essential. Therefore, roofing companies should focus on terms that produce the most customers, known as buyer-intent keywords.
There’s a lot to think about with roofing keywords – but research is the first and most crucial step in your SEO journey. So in the following guide, Roofing Webmasters looks at the best keyword tools for roofers.
What is A Keyword Tool for Roofers?
A keyword tool is an online application that performs keyword research by delivering various metrics about keywords, including search volume, search difficulty, and cost per click. Most research tools also produce related or similar terms that share topical relevance with the primary.
Why Roofers Need Keyword Tools
Keyword tools can be beneficial by producing keywords relevant to the services you offer. Many of them have different features, but most will show you how much competition (how many other people are trying to rank for that particular keyword or phrase) each keyword has.
Companies new to SEO need to structure service pages, an about page, home page, blog content, and even social media posts around specific keywords. This makes your content more visible to internet browsers and potential customers.
Searches using these keywords find your website or content listing so that they can click through to your site (or content). As you can imagine, some keywords are used more commonly than others. For example, the keyword roof repair is more popular than roof with displaced shingle.
A keyword tool for roofers will help you identify the most popular keywords (and a good tool will suggest low-competition ones as well). So now that you have the gist of what a keyword research tool can do let’s get into the list of the best ones for roofers specifically.
Top 6 Keyword Research Tools
Moz Keyword Explorer is part of the Moz Pro Suite, which provides marketers with SEO reporting, measurement, and other tools. The Keyword Explorer produces reliable metrics for keywords. You can even export complete keyword lists filtered by various parameters.
One notable difference between Moz and other tools on this list is gathering their search volume data. As a result, you will notice that Moz keyword volumes tend to be lower than other tools. However, don’t be alarmed as Moz’s metrics are highly accurate.
In addition to the typical metrics like keyword volume and difficulty, Moz also shows keyword priority. Marketers can view priority as a comprehensive singular metric that best demonstrates the value of a given term. Thus, keywords with the highest priority are the best to target.
Price: Moz Pro ranges from $79 per month to $599 per month
The Ahrefs Keyword Explorer tool gives you very spot-on information about pretty much any keyword you are interested in ranking for on your website. The one downside may be how overwhelming the data is, especially for individuals unfamiliar with digital marketing as a whole.
The most remarkable thing about this tool is that it will basically let you know how likely it will be to rank in the top 10 of any keyword you choose. It will also include an estimate of how many backlinks you will need to rank for each keyword.
We like this tool for roofers because it will save them a lot of time. The roofer space is pretty clogged with the same types of keywords, so knowing which keywords will require what amount of work is a huge boon.
This tool will show you which keywords you should spend time ranking for and which you can simply walk away from.
Price: AhRefs standard package costs $179 a month, and the lite package costs $99 a month.
However, you can do a $7 trial for both of these packages, which is good for a week to see if you like it.
SEMRush is one of the most popular keyword research tools in the industry. But, like Ahrefs and Moz, the platform does more than keyword research. It includes various tools that help SEO agencies run their business.
In regards to credibility, SEMRush is virtually unmatched. While research shows that Moz’s keyword volumes are perhaps more representative of reality, SEMRush uses a different method for gathering its data. As a result, while some volumes are inflated, the general range is informative.
Perhaps the most appealing SEMRush feature is the ability to perform keyword gap research. For example, you can take a competitor’s website and compare it to your website in terms of keyword rankings. Then, the tool shows you which terms your competitor ranks for that you can target.
Price: SEMRush ranges from $120 per month to $450 per month
We like this keyword tool for roofers because it is user-friendly. A beginner can pick it up quickly because it doesn’t overwhelm you with cryptic metrics. Instead, it provides you with the essential information you need to start building a solid keyword profile for your roofing business.
The best part of this keyword tool for roofers is that it provides you with many different low-competition keywords. We even compared it to other popular keyword tools on our list. We found that it came up with some that the others omitted altogether.
This is an ideal tool for any roofing business starting out or any roofing business that offers specialty services that few other contractors provide.
Price: Jaaxy $50 a month
One issue with most keyword tools is that you have to click on every metric to see the data. That can take up a lot of time. That’s why we liked KWFinder. It may seem simple, but KWFinder has all the data you will need on one line without having to click on a bunch of buttons.
With KWFinder, you get all the information you need just by typing in your search term.
The tool also puts specific metrics in simpler terms. For example, some keyword tools say “Quoted Search Usage” when they really mean Keyword Difficulty. KWFinder puts it in very plain terms.
Price: KWFinder is $29 per month
6) Keyword Planner
Google Keyword Planner is not the most robust keyword tool for roofers, and it’s meant for PPC advertising more than SEO. Still, most searchers looking for roofing services will be doing soon Google. Therefore, it’s wise to get your keywords straight from Google itself.
It’s also pretty easy for anyone to use. All you have to do is type in a service or keyword that you want to rank for. Then, it will automatically pull up how many monthly searches that keyword gets and estimate how competitive it is.
Keyword Planner also gives you a nice long list of alternative keywords you might want to use. In addition, it tells you how much the average marketer is paying per click for that keyword on Google Ads.
Though SEO and PPC are separate entities, understanding how much advertisers pay for a keyword is informative for your SEO campaigns. You know the term is valuable if advertisers are willing to pay for it. In that case, imagine how useful it is without having to pay per click.
Price: Google Keyword Planner is free
Other Free Keyword Tools
Answer The Public
Google Search Console
Keyword Surfer (Google Chrome Extension)
Ubersuggest (Requires Google Sign-in)
Optimize for More Roofing Keywords
If your roofing company wants to optimize for roofing keywords, contact Roofing Webmasters today. We provide full-service SEO work, including keyword research, content writing, website design, and reputation management.
Our strategy targets buyer-intent keyword terms so that your visitors convert into customers through aptly placed calls to action throughout your website. Ranking on Google is only the first step, but it’s imperative for your lead generation process.
As a niche-specific SEO company, we’ve been doing business with roofers for more than a decade. As our Google reviews indicate, we are the top-rated roofing SEO agency in the country and look forward to working with professionals.
Google has rolled out Local Services Ads. The concept is pretty simple, but the practice takes local advertising to the next level. In 2022 these types of ads may be precisely what your roofing business needs to get more leads and convert more customers.
After all, your roofing business is very much local. Though you may have multiple service areas, chances are you aren’t crossing state or even county lines to render your services. You need to make sure that you are being seen by people in your market who will hire you.
In this respect, Local Service Ads very much benefit you as a business owner as well. In the following guide, Roofing Webmasters explains what roofing company Local Service Ads are and how they can help your business.
What Are Local Service Ads?
Local Service Ads (LSA) are advertisements that show up to customers in your area and require payment only after the customer contacts you through the ad.
Roofing company local service ads will appear to people performing a local search for roofers in their area. They appear above the traditional paid advertisements.
As of now, Google Local Service Ads are only up and running for specific industries and only in certain areas in the country. The good news is that the roofing industry is included and that major metropolitan areas are covered.
Roofing company local services ads are and will continue to be an essential component of digital marketing. They will help you reach more customers and display your ads in the coveted top position of relevant searches.
What is Google Guaranteed?
Google Guarantee is a badge for businesses that pass Google’s screening and qualification process through LSA or its partners. Customers who use services from companies with GG badges may be eligible for reimbursement if they find the service unsatisfactory.
Customers can submit a reimbursement request, and Google decides on the resolution. Google holds complete discretion on these matters, which do not replace customers’ standard legal or insurance actions.
How Do Roofing Company Local Service Ads Work?
Local Service Ads differ from standard PPC ads. With Google Local Service Ads, you don’t pay every single time someone clicks your ad. Instead, Google qualifies the lead when someone clicks your ad; you only pay if the user contacts your company through the advertisement.
If you have ever used PPC, you can already tell how this is a huge advantage. First of all, clicks can be errant. Someone can easily absentmindedly click on an ad accidentally. With PPC ads, you’re on the hook whether they click was accidental or not.
With Local Service Ads, there is much less room for error, and the qualifying questions ensure that you are connected to a warm lead.
Where do Roofing Local Service Ads Appear?
As a relatively new service, you may be wondering what ad space Google uses to display your roofing local service ads. Here is a list of the platforms that currently support Local Service Ads:
Desktop Searches: Of course, your roofing local service ads will appear to anyone who does a relevant local search on their desktop computer. (Just think of all the times you’ve been “working” at your desk and browsing for things you need for your house)
Tablet Searches: Google is supporting Local Service Ad displays on tablet devices as well.
Mobile Searches: This is a huge one because at least 68.1% of all web traffic comes from mobile devices in the modern era. More people than ever before use phones to search for local goods, businesses, and services. The fact that roofing company local service ads are supported by mobile searches is a huge win for marketers and business owners alike.
Google Assistant Searches: It is estimated that more than 30% of all searches will be voice searches in the coming years. Local Service Ads are supported by Google Assistant voice searches which will likely become very important in 2022.
Advantages of Roofing Company Local Service Ads
There are many general benefits to using this service to promote your business and earn more roofing leads. In the following list, we will detail some of the finer points and cover the essential features:
Brand Awareness: With Local Service Ads, you will be able to negate some of the long-term strife with organic SEO. That’s because overnight, your business will be visible at the top of relevant Search Engine Results Pages (SERPs). Roofing company local service ads will provide you with an instant boost of brand awareness in your local market.
Labor Intensiveness: One of the most exciting aspects of the Local Service Ads format is that it does not require keywords on your end. Instead, it operates on a long list of keywords related to your services and matches them with your business profile searchers. That means you won’t have to spend time and effort on keyword research.
Money-Saving: Ask anyone who has ever worked with PPC services, and they will tell you that one of the major headaches is having to pay for clicks that yield no results. With roofing company local service ads, not only do you get warm leads to begin with, but you don’t pay unless the lead actually reaches out to you. Remember that qualifying questions are asked before matching, eliminating getting calls from people outside your service area.
Trust Building: One of the most remarkable features of Local Service Ads is that it’s linked to your Google My Business and Google Reviews account. This means that some of your reviews and your star rating will be visible right on the ad. Suppose you have a good track record on Google Reviews. In that case, this is an excellent opportunity to build trust with prospective customers.
Time-Saving: Instead of fielding calls from non-customers, Local Service Ads make sure that the user matches your business as closely as possible. This will save you and your staff time talking to people who won’t end up becoming paying clients.
Are you Eligible for Local Service Ads?
Not every business is eligible for Local Service Ads. The easiest way to find out if your business is eligible is by taking a look here. As of now, only major metropolitan regions of the country are covered by Local Service Ads. However, Google is continually expanding and updating its services, so don’t be surprised if your eligibility changes soon.
Adding LSA To Your Roofing Lead Generation Process
No single task is enough to generate consistent leads for roofers. LSA works best in cohesion with other digital marketing practices like SEO, Google My Business, and video marketing. In addition, roofing Webmasters provides full-service agency bundles for roofing companies across the U.S. Contact us today to learn more about your lead generation options in 2022.
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