Instagram is the fastest-growing social networking platform in the U.S. This social platform offers immediate attention to digital media such as images and videos. In today’s marketing world, these types of media encourage user interaction, follows, and higher conversion rates. In fact, at least 38 percent of Instagram users say they follow at least one business, and 42 percent of those say they have found at least one product they have purchased on the platform. Much of that commercial success is due to the amazing power of paid Instagram marketing.
Roofing companies can take advantage by expanding their social media advertising to include Instagram to deliver compelling video ads and photos of projects, company life, and more. Although the nature of this platform’s marketing campaign differs from Facebook or YouTube, it can be just as productive, if not more so. Some of the qualities that make Instagram a unique platform are:
- Completely Mobile Use: Instagram is a completely mobile app, allowing only viewing capabilities on other devices.
- Non-Linked Posts: Instagram, unlike Facebook, Twitter, and other platforms, doesn’t allow clickable links in your posts.
- Completely Visual: The Instagram network is completely comprised of visual posts and content.
Unlike Facebook, which started as a desktop-first platform, Instagram has always been mobile-centric. This speaks to its increase in popularity since it’s closely paralleled the rise in mobile usage. While its demographic traditionally leaned towards younger users, it is growing among 30-64 year old’s, which includes a substantial part of the roofing market.
Branding Your Instagram Profile
One way in which Instagram is similar to other social platforms is its facilitation of profile branding. Roofing companies can prove their authenticity by linking to their primary website and their Twitter and Facebook profiles. Although verification cannot be requested, publishing company photos, videos, and stories let users know that you are not an impostor. Roofing Webmasters can help you with every aspect of your social media marketing. Great ways to brand your profile include:
- Promoted Content: The publishing of company photos and videos
- Logo Placement: The uploading of your company logo
- Social Profiles: Inclusion of Facebook and Twitter profile links
- Website Link: Inclusion of your website URL
A web-ready company logo is crucial to social branding. Instagram, like other platforms, has an area on each profile to display an avatar, which in the case of roofing companies, should be their company logo. Roofing Webmasters offers logo design services to roofers who do not yet have a digital identity, or to companies hoping to improve upon their current design. We also optimize logos for web use, so that they can be effectively uploaded on social platforms.
Engaging Potential Clients Through Instagram
Unlike Facebook and Twitter which offer the option to embed links within posts, Instagram disallows such posts. Because of this, the typical content like blogs, or service pages, cannot be part of your IG content strategy. Instead, you must focus on visual content like company photos and videos. Take advantage of the Stories feature which allows you to take users on a journey of your daily activity. Perhaps this can be the arrival to your job, the maintenance itself, and the departure. Keeping people engaged with visual content is what makes IG so impactful.
That engagement is what makes IG such a powerful mobile advertising tool
Instagram PPC: a Powerful Advertising Tool
Instagram pay-per-click advertising campaigns are both affordable and easily tracked for results. While not quite as popular as Facebook or YouTube, this social platform’s ads are highly customizable and offer multiple ways to focus your audience, including both psychographic and demographic options. These efforts can be used to deliver tailored content and raise business awareness, as well as to showcase specific skills and specializations to get your roofing company more business.
The Roofing Webmasters can help you identify the ideal audience and manage your Instagram marketing campaign for effective, continuous results.
Roofing Webmasters Social Professionals
Most modern smartphones record quality pictures and video. For this reason, it’s easier than ever before to generate company content for a visual platform. As with our Facebook advertising services, we make it easy to court customers through Instagram’s rich visual media.