Ranking on Google search results is more straightforward than some make it out to be in 2022. The most essential task is identifying keywords to target with your content. By utilizing the best keyword tools for roofers, you can create an SEO plan that’s easy to execute.
Of course, understanding which keywords are worth targeting is essential. Therefore, roofing companies should focus on terms that produce the most customers, known as buyer-intent keywords.
There’s a lot to think about with roofing keywords – but research is the first and most crucial step in your SEO journey. So in the following guide, Roofing Webmasters looks at the best keyword tools for roofers.
What is A Keyword Tool for Roofers?
A keyword tool is an online application that performs keyword research by delivering various metrics about keywords, including search volume, search difficulty, and cost per click. Most research tools also produce related or similar terms that share topical relevance with the primary.
Why Roofers Need Keyword Tools
Keyword tools can be beneficial by producing keywords relevant to the services you offer. Many of them have different features, but most will show you how much competition (how many other people are trying to rank for that particular keyword or phrase) each keyword has.
Companies new to SEO need to structure service pages, an about page, home page, blog content, and even social media posts around specific keywords. This makes your content more visible to internet browsers and potential customers.
Searches using these keywords find your website or content listing so that they can click through to your site (or content). As you can imagine, some keywords are used more commonly than others. For example, the keyword roof repair is more popular than roof with displaced shingle.
A keyword tool for roofers will help you identify the most popular keywords (and a good tool will suggest low-competition ones as well). So now that you have the gist of what a keyword research tool can do let’s get into the list of the best ones for roofers specifically.
Top 6 Keyword Research Tools
Moz Keyword Explorer is part of the Moz Pro Suite, which provides marketers with SEO reporting, measurement, and other tools. The Keyword Explorer produces reliable metrics for keywords. You can even export complete keyword lists filtered by various parameters.
One notable difference between Moz and other tools on this list is gathering their search volume data. As a result, you will notice that Moz keyword volumes tend to be lower than other tools. However, don’t be alarmed as Moz’s metrics are highly accurate.
In addition to the typical metrics like keyword volume and difficulty, Moz also shows keyword priority. Marketers can view priority as a comprehensive singular metric that best demonstrates the value of a given term. Thus, keywords with the highest priority are the best to target.
Price: Moz Pro ranges from $79 per month to $599 per month
The Ahrefs Keyword Explorer tool gives you very spot-on information about pretty much any keyword you are interested in ranking for on your website. The one downside may be how overwhelming the data is, especially for individuals unfamiliar with digital marketing as a whole.
The most remarkable thing about this tool is that it will basically let you know how likely it will be to rank in the top 10 of any keyword you choose. It will also include an estimate of how many backlinks you will need to rank for each keyword.
We like this tool for roofers because it will save them a lot of time. The roofer space is pretty clogged with the same types of keywords, so knowing which keywords will require what amount of work is a huge boon.
This tool will show you which keywords you should spend time ranking for and which you can simply walk away from.
Price: AhRefs standard package costs $179 a month, and the lite package costs $99 a month.
However, you can do a $7 trial for both of these packages, which is good for a week to see if you like it.
SEMRush is one of the most popular keyword research tools in the industry. But, like Ahrefs and Moz, the platform does more than keyword research. It includes various tools that help SEO agencies run their business.
In regards to credibility, SEMRush is virtually unmatched. While research shows that Moz’s keyword volumes are perhaps more representative of reality, SEMRush uses a different method for gathering its data. As a result, while some volumes are inflated, the general range is informative.
Perhaps the most appealing SEMRush feature is the ability to perform keyword gap research. For example, you can take a competitor’s website and compare it to your website in terms of keyword rankings. Then, the tool shows you which terms your competitor ranks for that you can target.
Price: SEMRush ranges from $120 per month to $450 per month
We like this keyword tool for roofers because it is user-friendly. A beginner can pick it up quickly because it doesn’t overwhelm you with cryptic metrics. Instead, it provides you with the essential information you need to start building a solid keyword profile for your roofing business.
The best part of this keyword tool for roofers is that it provides you with many different low-competition keywords. We even compared it to other popular keyword tools on our list. We found that it came up with some that the others omitted altogether.
This is an ideal tool for any roofing business starting out or any roofing business that offers specialty services that few other contractors provide.
Price: Jaaxy $50 a month
One issue with most keyword tools is that you have to click on every metric to see the data. That can take up a lot of time. That’s why we liked KWFinder. It may seem simple, but KWFinder has all the data you will need on one line without having to click on a bunch of buttons.
With KWFinder, you get all the information you need just by typing in your search term.
The tool also puts specific metrics in simpler terms. For example, some keyword tools say “Quoted Search Usage” when they really mean Keyword Difficulty. KWFinder puts it in very plain terms.
Price: KWFinder is $29 per month
6) Keyword Planner
Google Keyword Planner is not the most robust keyword tool for roofers, and it’s meant for PPC advertising more than SEO. Still, most searchers looking for roofing services will be doing so on Google. Therefore, it’s wise to get your keywords straight from Google itself.
It’s also pretty easy for anyone to use. All you have to do is type in a service or keyword that you want to rank for. Then, it will automatically pull up how many monthly searches that keyword gets and estimate how competitive it is.
Keyword Planner also gives you a nice long list of alternative keywords you might want to use. In addition, it tells you how much the average marketer is paying per click for that keyword on Google Ads.
Though SEO and PPC are separate entities, understanding how much advertisers pay for a keyword is informative for your SEO campaigns. You know the term is valuable if advertisers are willing to pay for it. In that case, imagine how useful it is without having to pay per click.
Price: Google Keyword Planner is free
Other Free Keyword Tools
- Answer The Public
- Google Search Console
- Google Trends
- Keyword Surfer (Google Chrome Extension)
- Ubersuggest (Requires Google Sign-in)
Optimize for More Roofing Keywords
If your roofing company wants to optimize for roofing keywords, contact Roofing Webmasters today. We provide full-service SEO work, including keyword research, content writing, website design, and reputation management.
Our strategy targets buyer-intent keyword terms so that your visitors convert into customers through aptly placed calls to action throughout your website. Ranking on Google is only the first step, but it’s imperative for your lead generation process.
As a niche-specific SEO company, we’ve been doing business with roofers for more than a decade. As our Google reviews indicate, we are the top-rated roofing SEO agency in the country and look forward to working with professionals.