Author Archives: Roofing SEO Webmasters

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SEO for Roofing Companies Doesn’t Work (Podcast)

76% of consumers still prioritize organic search results. The idea that SEO for roofing contractors doesn’t work is a myth. Still, lots of misinformation exists about the viability of roofing SEO. Some believe paid advertising has completely taken over (stats don’t support it), and others think they can’t compete with major competitors who’ve been around for the better portions of decades. It’s not false that domain age and company reputation play a role, but there’s no reason to give up if you are a roofing contractor. It would be best if you had the following:

  • Local SEO
  • On-Page SEO
  • Off-Page SEO
  • Website Design w/SEO

Local 3-Pack is Organic

If you’ve ever performed a local search for roofers, you know the local three-pack when you see it. These top 3 results are displayed prominently on a SERP from a relevant query. They are on the SERP itself, so they are valuable real estate on Google. Contrary to what some will say, these local results are organic. You cannot pay your way onto Google Maps in the way you can do with PPC (Google Ads). Best practices for earning a local three-pack placement is Google My Business and Maps optimization, along with a robust company website that publishes identical NAP information. See below:

  • Google My Business
  • Google Maps
  • Website Consistency
Local Map Pack Example

When someone asks a question like, what is the average cost of roof repair near me? Google will provide a block of text known as a featured snippet. Google pulls snippets from relevant websites that answer the question and display it above all other results. It serves as the default #1 organic ranking, and make no mistake; it is organic. Again, you cannot pay for a featured snippet; you have to earn it through organic SEO. Here’s how you do so:

  • Ask a Question in H1: Who, What, Where, When, How, Do, etc.
  • Answer Question in Subsequent Text: Paragraph, bullet points, etc.
  • Implement SEO: Practice standard organic SEO, which helps earn snippets
Featured Snippet for Roofing

Competing With Larger Roofing Companies

Some roofers mistakenly think they have no chance in organic when they see their competition, who, in many cases, have been around for decades. They look to have about 20 trucks and a bunch of employees. How can a newer company compete with that in organic search? The answer is marketing. While the company in question might appear superior, much of that appearance comes from their marketing investment. If you work on marketing, you can catch them in organic search. Here’s how:

  • Consistent Content: Create and market content consistently
  • Keyword Research: Go for high opportunity keywords
  • Link Building: Produce linkable content that is shared on social media and published on external domains

Help From Your Friends at Roofing Webmasters

You don’t have to handle online marketing alone. We discourage the very thought of it. Since you are running a full-time roofing business, the time necessary to spend on marketing is unavailable. We recommend hiring a specialty SEO firm like Roofing Webmasters. We provide every aspect of digital marketing for roofers, including SEO, PPC, Social Media, and Local Citations. 

Our team works with both tenured and newer roofing companies to help them achieve their digital marketing goals. In both cases, we have unique insights that can move your business from Point A to Point B, wherever that currently may be for you. Our DataPins software changes the local SEO game by empowering roofing contractors to drop schema pins to validate their services and service areas in 2021.

Posted: | Updated: Jun 21, 2022 | Categories: Podcast
  • expertise.com best seo agencies in fort worth
  • contractors of america best digital agency
  • roofers coffee partner
  • national roofing contractors association nrca partner
  • roofers guild accredited agency
  • roofers paradise best of award

Piss & Vinegar for Roofing Success (Podcast)

To run a successful roofing business in 2021, you need an entrepreneurial spirit, sometimes known as mojo or simply attitude. Roofers who don’t possess the trait in some form will fail to dominate their local areas. Additionally, those who don’t have it will fall short in marketing for roofers, which is the key to success in the digital age. 

While having the right attitude is vital, you must combine your drive with structure and procedure. If you only have the mojo, you won’t retain employees and run a competent roofing company that can grow over time. With that in mind, you must have procedural systems in place, most importantly, marketing.

Marketing is Vital for Roofing Companies in 2021

Most roofers expect to grow without investing in marketing which is a logical fallacy. Instead, many contractors spend their money on a new truck, a new boat, or a vacation getaway. Successful roofing businesses use that same money and reinvest it in marketing like SEO, web design, and Google Ads. The choice comes down to priorities and vision.

Roofing Software Helps With Procedures

Marketing is the first step, but to streamline your roofing business, you’ll need roofing software, as well. Your customers expect accurate reporting, estimates, and proposals, all of which modern roofing apps can achieve. Most of the software also helps with dispatching and field management. At Roofing Webmasters, we offer software called DataPins to help with SEO.

Establishing a Growth Mindset for Your Roofing Company

Making sound business decisions determines how well your roofing company grows. You can’t alienate employees and expect success in 2021. Instead, you should hire the proper employees to establish systems of management that foster a positive work environment. With this kind of attitude, combined with marketing and software, you will succeed in roofing.

Don’t Forget What Got You “Here”

One pitfall for the roofing business forgets what brought them success initially. For example, you might invest in a marketing agency to help your company appear on Google search results. Once you start getting calls from those listings, you might decide to dump the marketing company and hire someone in-house. Unfortunately, firing your agency is wrong because it ignores the factors that brought you success and reinvest them in unproven tactics.

Never Lose Your Drive for Success

Roofers who make a little bit of money might be satisfied with minimal gains. There’s an excellent opportunity to expand your business even further with the right strategies. The key is keeping your attitude for success by maintaining your drive and chasing greatness. At Roofing Webmasters, we help roofing companies achieve their goals with digital marketing and software. 

Posted: | Updated: Sep 2, 2022 | Categories: Podcast
  • expertise.com best seo agencies in fort worth
  • contractors of america best digital agency
  • roofers coffee partner
  • national roofing contractors association nrca partner
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Spring is The Season For Roofing Leads

What Roofers Need to Know:

Roofing leads typically increase during spring because homeowners prefer to schedule repairs and replacements in warmer weather.

Roofing companies should structure their schedule to complete large roofing projects before the onset of winter. An online marketing presence is important.

Most homeowners begin budgeting for potential roof repair or replacement as the weather warms up. Fortunately, winter weather is one of the primary sources of roofing damage, and your potential customer’s property almost certainly sustained some extent of its damage during the coldest months.

Capturing exclusive roofing leads during spring also allows roofers to fill their schedule for the rest of spring, all the summer, and the beginning of fall. In addition, booking jobs in advance prevents downtime and encourages a consistent flow of revenue, which helps your company reach its business goals in 2022.

Roofing Webmasters helps contractors throughout the United States secure exclusive leads. As an internet marketing company assisting roofers for years, we understand the seasonal fluctuation of your industry. Lining up leads during the spring months is an ideal scenario for companies.

Our services, including SEO, content marketing, PPC, and web design, place your company in the best position to succeed. Here’s what you can do to get more spring roofing leads in 2022:

Job Scheduling

Because repairs, installations, and replacements are difficult or impossible to complete during winter, maximizing the rest of the calendar year is critical from a business perspective. Lining up jobs for the months in which conditions allow for work efficiently is the best-case scenario.

Your company must account for the slow winter months and find ways to make up for that downtime from a budget standpoint. Another consideration is the projected length of a job. For example, completing a massive commercial roof repair before winter is imperative. Scheduling impacts the following:

  • Budget: Allows contractors to set a defined budget and map out financial projections
  • Efficiency: Booking jobs in advance allows business operations to run more smoothly
  • Performance: Leaving time for job completion before winter ensures peak performance

Weather Conditions

While early fall is probably the ideal roofing season, spring or summer jobs are much better than winter. Some jobs will take a long time, and contractors want to ensure their completion before cold weather. Failure to finish a job before late fall or early winter can spell doom for your project.

Conversely, spring and summer provide favorable weather conditions for repair, replacement, and maintenance. Sure, the rain will be a factor now and again, but it will usually only last a day or two. Weather conditions impact roofing jobs in the following ways:

  • Duration: Repairs and replacements are completed more quickly in fall, spring, and summer
  • Equipment: Lack of freezing weather means equipment doesn’t have to be winterized
  • Quality: Winter weather can impact the quality of installation and the longevity of materials

The #1 Internet Marketing Company For Roofing Leads

Roofing Webmasters is the premier online marketing service for lead generation. The leads produced from our services are exclusive to your company and empower you to set a schedule for your peak business months. Maximizing your market reach allows you to secure leads from every channel imaginable. The returns will be favorable whether it’s Google (SEO), content marketing, or social media. In addition, each client receives a custom website optimized for mobile devices.

Investing in marketing services is not a decision to take lightly. After all, the quality of your choice will likely make or break your 2022 numbers. With this knowledge, trust should be a top priority. Who better to trust than a company that always works with roofing contractors? As you might have guessed from our name, Roofing Webmasters, we specialize in internet marketing for roofers. With web design, PPC, and SEO experts, we can help you secure leads in 2022

Posted: | Updated: Sep 2, 2022 | Categories: Roofing Leads
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  • contractors of america best digital agency
  • roofers coffee partner
  • national roofing contractors association nrca partner
  • roofers guild accredited agency
  • roofers paradise best of award

5 Steps for Choosing a Roofing Company Domain Name in 2022

Roofing Company Domain Name

As a roofing company looking to market your service online, you’ll need a professional roofing website design and a domain name. Sometimes, roofing companies overlook the importance of choosing the right domain name for their website. It can actually make a monumental difference in how efficiently and effectively your website is marketed to the consumers it must reach for customer acquisition.

Many people choose their domain name on a whim, thinking it’s unimportant. Don’t be one of these people. The fact is that a domain name can help you stand out among the crowd if you choose the right one. Choose one flippantly, and you will be another website link in the vast sea of internet search results. 

Choosing a Roofing Company Domain Name

Source: https://instantdomainsearch.com/

1) Keep it Simple

Have you noticed that the most popular websites on the internet all have pretty short domain names? Think Google, Facebook, Yelp, Amazon, and others. What do all of these domain names have in common? They are concise and easy to remember. When choosing a roofing company domain name, remember to keep it simple. 

The average human memory span (the number of words or numbers) is only 7. The fact is that people can’t remember long domain names or ones with a bunch of words in them. In contrast, your domain name doesn’t necessarily have to be short but should be straightforward to remember.

For example, Gutierrezprofessionalroofing.com is longer than ABChomeroofservice.com, but the former will be easier for people to remember because there are fewer words to remember. Gutierrezprofessionalroofing.com only has three words in it. ABChomeroofservice.com has four words – 6 if you individualize A-B-C. 

2) Maintain Brand Consistency

Your domain name should be part of your company’s branding. People will trust a brand they recognize. So when your domain name is consistent with your brand (company name, slogan, etc.), it makes it easier for people to remember it. Consistent branding has been shown to increase revenue by a healthy 33%

So how does this translate to choosing a roofing company domain name? When selecting your domain name, try to choose one that includes your company name or part of your slogan. For example, if your company name is “Quality Roofing,” your domain name would also be “Qualityroofing.com.” 

However, this isn’t always possible since many of the exact domain names are already taken. Still, you can throw in specific keywords to differentiate yourself. For example, you can add the city you operate in as “QualityRoofingHouston.com.” 

3) Avoid Special Characters

Do you know who special characters are a nightmare for? Mobile web surfers. It’s hard to switch keyboards to type in that hyphen that some domain names have. Numbers could be a pain for mobile users too. 

You certainly want to make your domain name as mobile-friendly as possible, too, because, in 2022, over half of all internet traffic comes from mobile devices. It can be hard to resist. For example, Qualityroofing.com may already be taken. It can be tempting to choose the name Quality-Roofing.com as a substitute. 

Avoid numbers and special characters as much as possible to make your domain name more accessible to the legion of mobile internet users. 

4) Use a Keyword

It can be very frustrating to brainstorm a domain name and choose the one you want the most, only to find that it has been taken. However, this could be a golden opportunity to get more internet traffic. You can add a keyword to differentiate your domain name from similar ones. 

For instance, if your company name is “Morris Roofing” and you want the domain name “MorrisRoofing.com,” but it’s already taken, try adding a keyword. For example, “MorrisSpecialtyRoofing.com” or “MorrisCommercialRoofing.com.” 

Adding a keyword may add to the length of your domain name, but it could provide a slight boost in SEO. In other words, it can help you generate more traffic for your website. You have to be careful about it, though. 

Be sure to research your keywords carefully. If you want/have to add a keyword in your domain name, choose the highest-performing one for your site (the one people use the most to get to your website through online searches). Also, be sure to choose one that is most indicative of your primary services. In other words, don’t add any keywords for services you don’t offer. 

5) Check your Domain Name

Receiving a cease and desist order is a lot more frustrating and troubling than finding out that your domain name of choice is taken. That’s why you should cross-reference your intended domain name with the United States Patent and Trademark Office before making a final decision. 

It’s a good idea to check your roofing company domain name against other databases and be on the safe side. You can use many online databases to ensure you won’t run into any legal trouble when your roofing website goes live.